what they say
L5 Solutions gave us a great service in designing our websites. They provided us with clear and accurate information from the outset allowing us to make more informed decisions on what we wanted from our website.
Stephen Foot, Marketing Manager - Falaknaz Habitat
latest blog entry
Many of us had hoped it would simply slip quietly into the night, disappear into the background, fade away with time… Not a chance. It is here to stay.
That ‘it’ is of course, link building. At best time-consuming and at worst confusing, building links for your website is guaranteed to drive you bonkers at one point or another. And yet it is completely unavoidable because, for now, it is the best way to achieve higher rankings through SEO. (PS. That isn’t to say that what Piers had to say in his last entry is wrong though, far from it.
But why are they so important?
To put it bluntly, Google and other search engines love high quality natural links. When indexing the web, Search Engine spiders move through interconnected pages via the links on a website; the more high quality links you have to your website, the better the chance these spiders have of finding it. These links do not just give search engines an idea of how popular your site is, they also help them determine the topic and relevance your site has in relation to those all important keywords. The more high quality links to your website, thebetter your ranking. The better your ranking, the better chance your website has of being a success.
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