Pay Per Click advertising (PPC) is a fantastic way to generate immediate exposure for your company through adverts on search engines and content network sites. You stipulate the maximum you would like to pay per click for certain keywords or keyphrases and you only pay when someone clicks on your ad - and if configured correctly you can be at the very top of the results pages on most search engines.
There are currently three main players in the Pay Per Click game:

1. Google utilises their own 'Adwords' software to generate adverts on the Google network and on affilliate websites such as Ask.com.
2. Yahoo Search Marketing (formerly known as Overture) whose distribution network includes eBay, Altavista and many more.
3. Microsoft's Adcentre displays adverts on the MSN network and various affilliates including the hugely popular Facebook.

L5 Solutions specialises in managing Pay Per Click campaigns - chances are you came to our site through a sponsored link. But while anyone can set up pay per click adverts and let them run they will soon find it difficult to reduce the amount of money spent while increasing conversion ratio - there's little point spending thousands on a campaign and getting thousands of clicks if users have no intention of buying from you!

By conducting extensive research on keywords and phrases we are able to successfully target specific users who intend on buying something. All the while we monitor your campaign and constantly tweak it to ensure the maximum number of visitors filter through to your website.